Liberty And Freedom

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The African iGaming Alliance (AiA) has launched the maiden Africa Safer Gambling Week, aimed at promoting player protection across the continent.

Starting on Monday, the initiative brings together stakeholders in Africa, including regulators and industry associations. The Africa Safer Gambling Week will be held annually.

The initiative is based around a core objective of ensuring the growth of the gambling sector in Africa runs alongside “effective consumer protection, responsible gambling practices and greater public awareness”.

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The reshuffle aims to strengthen the company’s competitive capabilities amid evolving market conditions.

The latest round of changes, announced on Wednesday, includes 15 existing roles being terminating, and 17 new positions established. These will impact several of its units, including the Data & AI department, two business units and finance teams.

Negotiations around terminations and the newly established roles are expected to last approximately three weeks.

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SunBet also utilises Bede Gaming’s platform in its other two markets of South Africa and Botswana, the latter of which it entered in 2024.

At Sun International’s Capital Markets Day, the company also revealed it was assessing expansion opportunities in Zambia, Kenya and Ghana.

The company recently launched a new user interface for SunBet in both South Africa and Botswana, and Bengtsson said there was more to come.